"There's Time for Everything" is a campaign presented as a theater play, embodying the essence of Vivo Telefónica.
Launched at the end of the year, a time when people often reflect on their lives, "There's Time for Everything" encourages contemplation about our relationship with time, with technology playing a central role in this reflection.
The message isn't about abandoning your phone, gadgets, and apps, but about realizing that the pace of these interactions is up to each individual.
To explore this topic, we enlisted the renowned actress Denise Fraga, who frequently addresses the theme of time in her work.
"There's Time for Everything" is a monologue starring Denise, performed twice at Teatro Vivo and streamed live on YouTube.
The campaign was a tremendous success, achieving 90% positive mentions for Vivo, and its commercials became the most shared content during the holiday season.