Prior to the 2022 World Cup in Qatar, there was a widespread surge of optimism among the online community with regards to the Brazilian team's chances of securing their sixth world championship. Brazilian fans were seen humorously expressing their anticipation through signs and various illogical calculations such as deriving the number six from the date of Brazil's first game or the six-lettered name of their opening opponent, Serbia.
As the official sponsor of the Brazilian National Team, Telefónica Vivo incorporated this optimism into their campaign, prominently featuring the number six in their advertisements, so Vivo launched the campaign “The dream of the hexa is more alive than ever”. The enthusiasm of the fans was further amplified by the popular Brazilian song "Anunciação" by Alceu Valença, with the crowd enthusiastically chanting the lyrics "You're coming, you're coming. I can already hear your signs".
Real Madrid and Brazilian national team player, Vini Jr, was appointed as the brand ambassador and played a pivotal role in the campaign.
Enthusiastic football fans could be heard singing various renditions of "Anunciação". This popular Brazilian song by Alceu Valença has become a popular anthem for fans to express their support and excitement for their team during football matches.