Brazil has the largest black population outside Africa. But in our football, there's a statistic anomaly: 95% of our coaches are white, even when most of our players are black. That's why Telefónica Vivo joined forces with CBF, the Brazilian Football Federation to create The Black Coaches Program. We selected aspiring black coaches of minor leagues to join CBF's coaching academy to learn advanced tactics with the best and to get FIFA's official licenses. The selected coaches were announced with the perfect media placement: right after Brazil's coach, a white coach, announced the players that would represent Brazil in the World Cup, we aired a second draft, in which Brazil's top player Vini Jr, a black player, drafted black coaches to change their lives.